Video's role in social media marketing

- In the world of social media content strategy, … video is essential. … Its role in connecting brands … with their target audience cannot be understated. … So let's begin by talking about … a few types of popular marketing strategies, … and then we'll dive into all the reasons … that video is the perfect medium … for the wide world of social media. … First, product marketing. … Here we're talking about … actually bringing a product to market. … It's about promoting and selling products and services … to a specific audience through direct outreach. … Then, there's content marketing, … which is strategic and more subtle. … Content marketing is about the creation … of useful content in order to generate trust … and create lasting relationships with consumers. … It's about helping people connect with your brand … in a personal way. … Essentially, it's about drawing people to you … by consistently giving them engaging and useful material. … Video is the perfect medium … to accomplish both the goals …