From the course: Social Media Video for Business and Marketing
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Video and the marketing funnel
From the course: Social Media Video for Business and Marketing
Video and the marketing funnel
- We know video truly drives brand marketing strategies. But not all video is the same. There are many different types of branded social media videos, and each type serves a different purpose in the overall marketing strategy. Here's a list of popular types of social media marketing videos, most of which you've likely seen countless times. Each has a place in different phases of a social media marketing campaign, and each has a different general trend for approach, audience, target length, production value, and more. Whatever type of video you choose, you need to make sure your strategy is aligned with the big picture. So let me explain the marketing funnel. At the top of the funnel is awareness, which is where you need to capture your audience's attention, hook them, and turn them on to your brand. During awareness, your videos should be as audience-friendly as possible. That means that production value is often higher, and the average video length is typically lower. In other words,…
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