Video and the marketing funnel

- We know video truly drives brand marketing strategies. … But not all video is the same. … There are many different types … of branded social media videos, … and each type serves a different purpose … in the overall marketing strategy. … Here's a list of popular types … of social media marketing videos, … most of which you've likely seen countless times. … Each has a place in different phases … of a social media marketing campaign, … and each has a different general trend … for approach, audience, … target length, production value, and more. … Whatever type of video you choose, … you need to make sure your strategy … is aligned with the big picture. … So let me explain the marketing funnel. … At the top of the funnel is awareness, … which is where you need to capture … your audience's attention, hook them, … and turn them on to your brand. … During awareness, your videos should be … as audience-friendly as possible. … That means that production value is often higher, … and the average video length is typically lower. …