Unleash the power of filmmaking with narrative content

- So much of social content is real people … communicating about real brands. … After all, telling a brand's story … within the construct of real or corporate life … is the basis of social media marketing, … but sometimes content strategy … calls for good old-fashioned filmmaking to tell the story: … scripts, actors, directors, and sets. … The whole bit. … Narrative scenes are a great idea … when you want to tell a specific story … and set a specific tone. … They allow you to outline the story, … design plot points, and create engaging characters. … Narratives let you create conflict, … characters that change, interesting dialogue, … and lessons imparted on the audience … all contained within a story arc … with a beginning, middle, and end. … It really is a powerful and beautiful thing … which, of course, is why movies … are so adored in our culture, … and while some narrative content … performs well at the top of the funnel … as lighter brand-building entertainment, … many of the more thoughtful examples …