From the course: Running a Video Production Business
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Understanding acquisition formats
From the course: Running a Video Production Business
Understanding acquisition formats
- Now, Rich, understanding acquisition formats is really one of the most critical things before you go out on a shoot. - Absolutely, and a lot of folks think that they have to be technical experts. Most producers and clients should understand these key things as long as you lock them down early. One of the first things I want to know is the overall resolution. What are we going to be shooting, and what are we going to be delivering. And, Amy, it's very popular these days to actually capture a larger frame size because it gives us flexibility and post. - [Amy] Absolutely, you might shoot everything at 4K, but still only be delivering in 2K or 1080, so that's just fine, it gives you that flexibility to punch in on different kinds of closeups. - And it means that the footage that you're capturing may be more future-proofed so you can use it on projects in the future. So even if the client doesn't want 4K delivery, you…
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