From the course: Social Media Video for Business and Marketing
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Teach with efficiency and engagement with a how-to video
From the course: Social Media Video for Business and Marketing
Teach with efficiency and engagement with a how-to video
- Odds are if you've had a question or problem in the last month, you've looked up a solution on Google or YouTube and you probably did it on your phone. Google's research shows that 91% of smartphone owners use their devices for ideas while completing a task. Because of this, how-to videos not only do very well in passive search environments like when they pop up organically in your social media newsfeed, but they're also great performers in active search environments like when people specifically hunt them down via a search engine. How-to videos can live in multiple places within the marketing funnel, but they're often most successful in consideration to pique your audience's interest, and in retention, to satisfy your existing audience with additional education. There are many types of how-to videos including live demonstrations, instructional videos and tutorials. No matter the format, aim for your how-to videos to be a clear, simple step-by-step explanation of a task from…
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Contents
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Craft your rally cry with a brand anthem video4m 30s
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Communicate with punch with an explainer video4m 1s
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Close the deal with a product video4m 12s
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Teach with efficiency and engagement with a how-to video3m 24s
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Leverage the power of personal stories with customer testimonials3m 53s
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Double down on emotion and values with long-form content3m 53s
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Go personal and unscripted with video interviews4m 23s
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Inject personality into branding with vlogs4m 2s
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Unleash the power of filmmaking with narrative content4m 16s
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Peek behind the curtain with BTS and company culture videos4m 17s
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