A how-to video is a video that teaches customers a specific skill. How-to videos are one of the most searched for online videos. In this video, learn the basic components of a how-to video, as well as how to make how-to videos that set themselves apart from the competition.
- Odds are if you've had a question … or problem in the last month, … you've looked up a solution on Google or YouTube … and you probably did it on your phone. … Google's research shows that 91% of smartphone owners … use their devices for ideas while completing a task. … Because of this, how-to videos not only do very well … in passive search environments … like when they pop up organically … in your social media newsfeed, … but they're also great performers … in active search environments … like when people specifically hunt them down … via a search engine. … How-to videos can live in multiple places … within the marketing funnel, … but they're often most successful in consideration … to pique your audience's interest, and in retention, … to satisfy your existing audience with additional education. … There are many types of how-to videos … including live demonstrations, … instructional videos and tutorials. … No matter the format, … aim for your how-to videos to be a clear, … simple step-by-step explanation of a task …
Released
8/28/2019- The importance of video in business and marketing
- Strategic phases of the marketing funnel
- Defining the who, where, what, when, and why of social video
- Making your video stand out
- Repurposing video for maximum impact
- Top-of-funnel content: brand anthems, explainers, and more
- Mid-funnel content: BTS videos, product videos, and more
- Bottom-funnel content: how-to videos, vlogs, and more
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Video: Teach with efficiency and engagement with a how-to video