Strategies to make your video stand out

- Viral videos, which can be one of the most effective ways … to bolster your brand, … are very difficult to predict or replicate. … There's no checklist. … It really comes down to the perfect storm of a great video, … lucky timing, catchy pop culture references, … and stellar audience-sharing habits. … When all of those things come together, … your video may spread like a virus. … It's rare to strike that type of internet gold, … but while there's no secret sauce, … videos that go viral often share some basic characteristics. … First, emotion and storytelling sell. … Viral content tends to evoke strong emotions, … and in terms of shareability, … positive, upbeat emotions often outperform negative ones. … So, try to present your brand in a feel-good, … funny, or inspiring way, … and create videos rooted in powerful storytelling. … People don't remember facts. … They remember stories, so to foster engagement, … attach it to a personal narrative. … Second, be informative. … Yes, emotion sells, …