Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.
- One of the most essential strategies in the world of business and marketing is a smart video plan. No matter your brand, no matter your audience, video is king. But not all video is the same. Different types of videos function very differently depending on audience, timing, strategy, and position within the marketing funnel. And that's what we'll talk about in this course. We'll discuss when to use brand anthems, and explainers, and customer testimonials. We'll talk about when it's smart to vlog and when to go for long-form content, and so much more. My favorite part about this course is that we'll actually talk to the experts. I've conducted Skype interviews with a number of talented, creative professionals who are living and breathing business and marketing videos every day. And we'll be taking a look at case studies of their videos to learn more about their specific strategy. I'm Ashley Kennedy, and I'm excited for you to join me in this LinkedIn Learning course where we'll learn about social media marketing videos that will help you build your brand and communicate your vision.
- The importance of video in business and marketing
- Strategic phases of the marketing funnel
- Defining the who, where, what, when, and why of social video
- Making your video stand out
- Repurposing video for maximum impact
- Top-of-funnel content: brand anthems, explainers, and more
- Mid-funnel content: BTS videos, product videos, and more
- Bottom-funnel content: how-to videos, vlogs, and more