Join Ashley Kennedy for an in-depth discussion in this video Scheduling the shoot and nailing down logistics, part of Making Video 1: Sell Something.
- We're well under way in planning Lolita's video and we've got a lot of specifics accounted for. She's done the work in making sure she's identified and understands her target audience, she's shaped her message and chosen the video content, she's defined the style and the structure, and she's written her script and transformed it into a two-column format, which has lots of additional information about the visuals. It may seem like we're ready to go, but there are some more things we need to plan in terms of getting the production shoot prepped.
First, it's a good idea to set up a solid production schedule. For large shoots, production schedules span many days and have lots of moving parts with massive crews and a multitude of different shots to be captured. For smaller shoots like this one, everything shrinks down, but scheduling is no less important. Because this shoot will only last one day, we'll really need to be sure that we've got everything planned out perfectly. Lolita will need to know what she needs to shoot, and then, fit it all into a master schedule.
Now, people new to video production might assume that you shoot the video in the order that it appears in the final product, but this couldn't be further from the truth. In video production, you instead usually shoot out of order and group shots together for the sake of logistics or convenience. So, let's talk about what we need to shoot for this video and then we'll figure out what a good schedule would be. So, here's the basic rundown of what we need to get. So, how do we tackle this? Well, one good rule of thumb is to group shots together by location and camera setup.
That way, you could keep the camera in one location and shoot everything that basically looks the same all at one time. Then you can move the camera and do the same thing in another location and camera setup. So, for this shoot, we've got two basic, standard types of shots, Lolita's delivery of the script and all of the B-roll that we need to capture. So, we'll obviously be shooting Lolita's delivery of her script all at once and we'll get that first since that's the foundation of this piece. We'll likely capture that in several takes that we'll stich together because, while she said she's open to using a teleprompter, she said she's probably more comfortable if we structure the interview in a sort of question/answer type of session.
So, we'll take some time to sit down and record her answers in that way. And of course, next is shooting all of the B-roll. Lolita's already done a great job in planning out the types of shots that she wants for each part of the script, and she wants to get creative with this. We've got shots of her products and then she's got plenty of standard shots, along with shots that include camera and lens movement, and she also has artsy shots planned, like stop motion, timelapse, and slow motion.
But fortunately, Lolita is able to shoot all of that herself in one location, one shoot after another. Now, I'd recommend that we get the standard shots first, so that we get the foundation of what we need, and then we can grab those shots with more complicated movements after that, and then we can get the specialty shots, the stop motion, timelapse, and so on, since those will the most amount of setup. And also, whether large or small, any production shoot should build in plenty of padding because there will always be things that come up to delay your progress, related to logistics, equipment, people, extenuating circumstances, and so on.
So, with all of that said, here again is the basic production schedule that Lolita and I came up with for this shoot. With a well-thought-out and properly executed plan like this, you can feel confident in getting everything you need in the time that you've laid out. So, I think our production scheduling is pretty well-set. Keep in mind, if you're bringing an outside crew then you'll need to schedule the crew's responsibilities and inform everyone of the main information and expectations. In this case, Lolita is mostly a one-man band with some help from me, so we won't need to form the crew per se.
Okay, so with all of that, we've got a nice shoot plan in place, so let's move to the next chapter where we set out to shoot the video.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement