From the course: Social Media Video Strategy: Weekly Bites
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Scheduling and repurposing video content - Premiere Pro Tutorial
From the course: Social Media Video Strategy: Weekly Bites
Scheduling and repurposing video content
- Let's talk about planning, scheduling, and repurposing your video content. We'll be pretty high level here, but I encourage you to checkout these courses in our library if you'd like to dig in and learn more. The first thing I want to say is that it's important to work out the cadence and consistency that you're comfortable in delivering content. So that means, that you need to try to commit to a consistent posting frequency. If you decide that, for your audience, posting twice a week on Tuesday and Thursday is the best approach, then that's really what you need to strive for. That's not only so that you can establish a greater sense of connection and trust with your target audience, but also, because search engines index sites that have regularly scheduled posts. So, for this reason, it's often a good idea to create your content in advance and then schedule the posts. There are quite a few content planning and scheduling apps, like Hootsuite, CoSchedule, Sprout Social, Airtable…
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