From the course: Social Media Video Strategy: Weekly Bites
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Representing an existing brand - Premiere Pro Tutorial
From the course: Social Media Video Strategy: Weekly Bites
Representing an existing brand
- Sometimes you're not building a brand from scratch, but instead you're in charge of social media for an existing brand. Let's talk about some best practices when you're representing a company's brand image. Most companies with a significant social media presence have an official social media policy. That is part style guide, part code of conduct that determines how a particular brand will appear and behave online. It's about defining brand culture, setting the right behavior, developing an outward tone, deciding how active to be online, determining how open and transparent to be, and figuring out how to accept reponsibility and deal with negativity. If you're curious about other companies' social media policies, you can check out socialmediagovernance.com. You can look at this by sector and industry, which is very useful. And there's also a section dedicated to guides and templates which can be a great place to start if you want to create a policy of your own. I'll peruse just a few…
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