From the course: Online Video Content Strategy

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Relatability and Respectability

Relatability and Respectability

From the course: Online Video Content Strategy

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Relatability and Respectability

- Many video creators struggle with the balance between feeling like they're being authentic, and that they're also establishing their authority and credibility. This can be a difficult balance to strike because you want to be relatable. You need to be relatable. But, you also need to be taken seriously if you're speaking to an audience that requires your expertise as as subject matter expert, or an audience that you want to have the ability to be able to do business with at some point. But just remember, we only do business with people that we know, like and trust. And that's part of the value of video, and video marketing. With that in mind, lets talk about how you can communicate authenticity and how you can establish credibility at the exact same time. One of the things that I think is important, is to know who you are to other people, as well as who you would like to be perceived as. And these things don't have to be incongruent in any way. They can actually be very much aligned.…

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