Peek behind the curtain with BTS and company culture videos

- If you watch the behind the scenes, … or BTS, featurettes of your favorite movies, … you know the excitement of being able … to peak behind the curtain … to see how everything works. … The same goes for a brand. … People love the chance … to see what makes a company tick. … BTS and company culture videos … can be great customer-facing tools … to build trust and connection with your audience. … Brands can show the people responsible … for a company's success. … And because people are emotionally attracted … to other people, it humanizes the brand. … BTS videos can also be great recruiting tools. … Brands can highlight company culture … and attract top talent … by showing what it's like to work for a particular business. … While these types of videos … can sometimes live at the top of the funnel … to create brand awareness, … most of the time they're more useful mid-funnel, … like in the consideration phase, … when customers are already brand-aware … and are looking deeper to see how things work. …