Join Ashley Kennedy for an in-depth discussion in this video Organizing the assets, part of Making Video 1: Sell Something.
- Okay, so if you're interested in following along with HitFilm Express, the previous three movies have provided you the basics for getting started with that software. Regardless of the software you use, however, you're going to go about the process in a similar way. And the first thing I want to talk about is organizing the project. Organizing your assets is important, especially if you shoot and gather a lot of different types of media for your video. Okay, so there's all the video we shot for the course. The interviews, B-roll and specialty footage, like the stop motion.
We shot most of this material in FiLMiC Pro, but we did use some other apps too, like Stop Motion Studio. There's also the other assets, like the photos, and screen capture, and the music that we've gathered. Now sometimes when you're shooting on a smartphone or a tablet, you'll have media hanging out in lots of different places on the device, or even multiple devices. So, it's important to get everything in order and then move it all to your computer in a way that makes sense. There are usually a few ways to accomplish this. I'll mention a few of these, and then I'll share with you what we did.
First, if you're super organized, I encourage you to use the built-in content management system of FiLMiC Pro. You're able to dynamically name and number your clips by providing a production name, and then manually adding scene information and allowing the app to automatically assign take information, as you proceed through the various takes. For fully scripted shoot, this is a great solution because all shots are properly named before you even bring them into the software. And even though we did have a basic two-column script, our question-answer conversation-based shoot, along with a collection of B-roll from various apps, was a bit more organic than the content management system allowed, so we opted not to try to wrangle the content management in this way.
However, there is one very cool tool within FiLMiC Pro that we definitely did use, and that is the favorite system. When there's good take, you just tap on the star on the clip, and then later, when you transfer that clip to your computer, that information is retained. Another solution, for the iPhone at least, is to port all of the media from all of the various apps into the photos app, and then bring everything into iTunes and then obtain and organize the media from there. Most apps, including FiLMiC Pro, include options for transferring or copying files to the photos app, so that that can be a great way for you to collect everything in one place before you transfer.
Our solution was to use iTunes in a slightly different way, which is to use its file sharing functionality to bring everything straight to the computer from the apps. Most apps that store files and media allow for this, and it's as simple as scrolling down to the file sharing section, choosing the app, and then accessing all the files that exist within that app. So that's we did. We used the file sharing to bring over all of the media from the various apps, and then began screening and organizing the material once it was on the computer.
By default, FiLMiC Pro names the clips with date and time stamp information if you don't implement the content management system, which we talked about earlier. And because we favorited the best takes, that metadata transferred over with the clips, so we'll be able to use that to identify the best material. So for this shoot, we first spent the time parsing out the good from the bad. Then, we organized the media into folders at the finder level. For this particular shoot, we had folders for Interview, B-roll, Stills, Screencap, and Music.
Once all the media is organized into folders on your system, it's time to bring it into the software. Recreating the folder hierarchy inside the software is usually a great way to start, but of course you have additional options once inside the software to organize things further. HitFilm Express doesn't actually contain a ton of bin and clip organization tools, but many other software have the ability to add a virtually unlimited amount of metadata to each clip, categorizing shots in terms of description, key words, type, rating, location, and so much more.
Doing this, in conjunction with using dynamic searching tools, allows you to quickly locate any clip, so that you don't have to spend your time digging through footage, and instead you can remain entrenched in the creative process as you search for material. Again, HitFilm Express is light in this type of organization, but I still like to mention it because I think spending time up front to organize your assets in a meaningful way, is one of the most important things you can do to set your edit up for success. And we'll talk about laying the foundation of the edit in the next movie.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement