Author
Released
9/17/2018- Leveraging storytelling
- Choosing the right frame rate and frame size
- Audio and color considerations
- File storage and DIT
- Budgeting for transmedia delivery
- Ensuring maximum audience engagement
- Making video accessible to all
- Ensuring a quality experience
- Maximizing quality for small screens, social media, and mobile devices
Skill Level Intermediate
Duration
Views
- Welcome to multi-platform video producing. I'm director, producer Amy DeLouise and I'll be your guide through this exciting and also sometimes overwhelming new digital media landscape but don't worry, by the end of this course, you're going to be confident about your multi-platform producing and ready to get even more creative with your content. First, let's talk about what we will cover in this course. Our biggest goal for you is to leverage all the storytelling power you have at your fingertips with transmedia delivery.
There are so many tools and platforms both for content creation and content delivery to your audience so you need to learn how to use them. We'll also talk about how you can maximize your flexibility so you don't end up at the end of a project without the ability to work it into a new deliverable. We'll also address some key technical issues that you need to understand about all the different platforms and multi-platform producing. The planning process is especially detailed for transmedia which makes sense since you're often planning two, three or 10 different outputs rather than just one.
So we'll also talk about planning. In this course, we'll dive into how to improve the audience experience as they consume your content in different viewing and listening environments and on a wide range of devices. Specifically, we'll talk about small and large screens and how they differ. Accessibility is key and we'll discuss how to be sure that audiences with hearing loss or low vision or blindness can access your content. We'll talk about future-proofing. This is an absolutely critical area because you wanna be able to repurpose and retool your content all the time and of course, we'll talk about budget.
Don't worry, it's not as hard as you think to plan for multiple outputs. So buckle up and let's get started.
Related Courses
-
The Art of Video Interviews
with Amy DeLouise3h 14m Intermediate -
Script Writing for Nonfiction Video
with Amy DeLouise1h 46m Intermediate -
Video Editing: Moving from Production to Post
with Amy DeLouise2h 22m Intermediate -
Storytelling for Advertising Campaigns
with Stefan Mumaw35m 10s Beginner -
Online Video Content Strategy
with Roberto Blake2h 8m Beginner
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Introduction
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What will be covered1m 54s
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Important trends2m 36s
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1. Leveraging Storytelling for Transmedia Delivery
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Who is the audience?1m 43s
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Content acquisition3m 13s
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Rights and permissions6m 28s
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2. Technical Decisions to Address before Shooting
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Acquisition frame size3m 21s
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Progressive interlaced1m 13s
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Choose frame rate1m 45s
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Mastering color space3m 58s
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Audio considerations1m 38s
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Tools for producers2m 25s
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3. Planning for Transmedia Delivery
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File storage and DIT3m 25s
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Plan BTS video photo3m 38s
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Social media2m 47s
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User generated content2m 30s
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Second screen content1m 45s
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Test exported files1m 46s
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4. Obstacles to and Opportunities for a Quality Audience Experience on Multiple Platforms
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Viewing environment2m 20s
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Screen size1m 35s
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Streaming compression3m 12s
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Quality audio experience2m 2s
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Accessibility6m 3s
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Opportunities2m 39s
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5. Maximizing Story Impact for Small Screens, Social Media, and Mobile Viewers
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Improve story for mobile5m 47s
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Scene design for mobile2m 50s
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Sound design for mobile2m 48s
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6. Maximizing Story Impact for Large Screens
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Playback considerations4m 4s
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Sound design: Large screen2m 58s
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Scene design: Large screen1m 54s
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Graphics: Large screen1m 31s
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7. Future-Proofing Your Transmedia Project
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Archive releases1m 24s
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Conclusion
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Next steps3m 18s
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Video: What will be covered