From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Make your script conversational

Make your script conversational

From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Make your script conversational

“

- Being bombarded with video ads and image ads online makes it even more important for entrepreneurs as well as brands alike to make sure that they have an authentic and unique message, and the same is true for the video ad that we're creating here. We basically came up with a doc style video concept for the main video ad and we wanted to make sure that the conversation that's in this script was gonna be authentic as well as unique. As you remember, I sent you a bunch of questions and from those questions what I did was I came up with three concepts, and I asked you to figure out which one would appeal to you the most and you came back with the doc style, and I was wondering if you could tell me a little bit about that process of me asking you the questions and then when I gave you the concepts, what it got you to think about. - Yes, so from the questions that I answered, you came up with three really cool directions. Totally different between three of them, and the doc style really…

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