From the course: Social Media Video Strategy: Weekly Bites
Join today to access over 22,600 courses taught by industry experts.
Leveraging influencers - Premiere Pro Tutorial
From the course: Social Media Video Strategy: Weekly Bites
Leveraging influencers
- Building your brand, delivering engaging content, and growing an audience is a big job. But if you're starting from zero and have a relatively unknown brand, many of your efforts might still be getting lost in the noise. So sometimes, leveraging the power of influencers is a great way to help launch your efforts to the next level. Influencers are people that not only have a strong following, but are also trusted thought leaders. In terms of marketing, an influencer is someone that has the ability to influence the behavior or opinions of others. They're active on social media, consistently create high-quality content, and engage with their audiences in ways that resonate. They're usually honest, authentic, and credible. They're experts in their content area. And while some are celebrities first, most are simply everyday people who have worked hard to create a strong brand and build a large, loyal following. So, if you can align yourself with the right influencer in your topic area…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.