From the course: Social Media Video for Business and Marketing
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Leverage the power of personal stories with customer testimonials
From the course: Social Media Video for Business and Marketing
Leverage the power of personal stories with customer testimonials
- Who do you trust more? Big business or your fellow man? Where do you turn to get the truth about how well a product or service works? The company's website or public reviews? If you're like most of us, you trust your peers over corporations and you check out online reviews before buying. In fact, 85% of people trust online reviews as much as personal recommendations. That's why customer testimonial videos are a popular marketing tool. We'll usually find them as top of funnel content. Building brand awareness and bolstering brand reputation. This all happens by leveraging the power of personal recommendations. Customer testimonials offer a fresh authenticity and above all, an intimate level of trust that can't be matched by other types of videos. When creating customer testimonials, keep in mind, that people don't remember facts, they remember personal stories. Stories from customers telling how they benefited in a tangible way. You don't want them to just say, they were great, you…
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Contents
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Craft your rally cry with a brand anthem video4m 30s
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Communicate with punch with an explainer video4m 1s
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Close the deal with a product video4m 12s
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Teach with efficiency and engagement with a how-to video3m 24s
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Leverage the power of personal stories with customer testimonials3m 53s
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Double down on emotion and values with long-form content3m 53s
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Go personal and unscripted with video interviews4m 23s
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Inject personality into branding with vlogs4m 2s
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Unleash the power of filmmaking with narrative content4m 16s
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Peek behind the curtain with BTS and company culture videos4m 17s
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