A customer testimonial is a video that lets the customer sell the brand by telling stories and testimonials. This show but don't tell strategy attempts to speak to customers in a personal way. In this video, learn the basic components of a customer testimonial video.
- Who do you trust more? … Big business or your fellow man? … Where do you turn to get the truth … about how well a product or service works? … The company's website or public reviews? … If you're like most of us, … you trust your peers over corporations … and you check out online reviews before buying. … In fact, 85% of people trust online reviews … as much as personal recommendations. … That's why customer testimonial videos … are a popular marketing tool. … We'll usually find them as top of funnel content. … Building brand awareness and bolstering brand reputation. … This all happens by leveraging … the power of personal recommendations. … Customer testimonials offer a fresh authenticity … and above all, an intimate level of trust … that can't be matched by other types of videos. … When creating customer testimonials, … keep in mind, that people don't remember facts, … they remember personal stories. … Stories from customers telling … how they benefited in a tangible way. … You don't want them to just say, they were great, …
Author
Ashley Kennedy
Released
8/28/2019- The importance of video in business and marketing
- Strategic phases of the marketing funnel
- Defining the who, where, what, when, and why of social video
- Making your video stand out
- Repurposing video for maximum impact
- Top-of-funnel content: brand anthems, explainers, and more
- Mid-funnel content: BTS videos, product videos, and more
- Bottom-funnel content: how-to videos, vlogs, and more
Skill Level Beginner
Duration
Views
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Introduction
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1. Exploring the Role of Video in Business and Marketing
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2. Discussing and Analyzing Different Types of Social Media Videos
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Conclusion
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Next steps1m 9s
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Video: Leverage the power of personal stories with customer testimonials