Join Ashley Kennedy for an in-depth discussion in this video Laying the foundation, part of Making Video 1: Sell Something.
- After everything is organized as you like it, you can begin the process of selecting shots and roughly laying them in. In Lolita's case, she had multiple takes for each line delivery so we went through and identified which takes she liked best. In order to do this, we kept it simple. We laid the takes one after another in the sequence and played them back to back. In this way, Lolita was able to draw quick conclusions about what she liked, and it really was a game of process of elimination. - So my goal is to bring beautiful pieces of nature into people's everyday lives, and I get to do that everyday with Wood Inspire.
- [Instructor] Okay. And I'm going to just play both of these. - Okay. - [Instructor] And you give me a sense of which one speaks to you better. - Okay. - So my goal is to bring creative, fun hit pieces of nature into people's everyday lives, and I get to do it Wood Inspire everyday. So my goal is to bring beautiful pieces of nature into people's everyday lives, and I get to do that everyday with Wood Inspire. - I like the second one except for the little hesitant in there. - Any moment where you want to ever move something that's super easy.
- Oh, okay. - We're looking at just your delivery, your tone, the emotion that you have, and I agree, I think the second one's kind of, yeah. I think we're looking for that happy-- - Yeah, natural. - And you also end with the name of the product before you said, I get to do that with Wood Inspire everyday. And then here it's, I get to do that everyday with Wood Inspire. - Yeah, and I like that too. - Now that kind of highlights that, the name of your company, and it sort of helps establish your branding a little bit better. So I agree.
We have those obviously to come back to if we want it, but let's start off with that. Alright, so your assignment. Occasionally, she found that she liked the beginning of one take and the end of another. I taught her that in those cases we'd keep both takes and work on combined them to make one. She was excited to realize the power and flexibility that editing brings in being able to join the best parts of multiple takes. And you should do this too. Try out the possibilities. Now, sometimes it definitely doesn't work at all and you need to figure out another plan, but sometimes, different lines filmed at different points in time work together perfectly, and no one's the wiser.
During the initial selection process of Lolita choosing her preferred takes, we didn't get focused on perfecting the pacing of the edit. Doing this, just getting all the best selects in the right order without worrying about anything else is often called creating the rough assembly. And you know that you have a very basic rough assembly when, essentially, anyone could watch or even listen to the video and understand what it's about. Now, before laying in additional elements like the visuals and the music, it's good to really solidify this main foundation so that you have a proper spine to attach everything to.
I literally called this foundation the narrative spine of the video. It's what holds everything up, and without it in good shape, the entire video falls flat. What I mean by solidifying the spine is to begin the process of fine tuning, and that means removing those umms and ahhs, and trimming each shot to tighten up the edits and get that pacing just right. It also means occasionally letting shots out and adding gaps into the narrative where you want your viewers to slow down and take a breath and take things in.
And it's this strategic trimming and finessing that takes time. I recommend taking it one edit at a time to really make sure you've given your attention to every single moment within the piece. Once this is complete, if you play through your fine-tuned rough assembly, you'll most likely have a plethora of junk cuts because of all the shots that you've joined together and the portions of shots that you've removed, but that's okay. You're going to add plenty of visuals to the project, which will not only help cover up those jump cuts, but also add incredibly important information, context, tone, and style to the piece, and we'll explore that next.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement