From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting
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Key performance indicators
From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting
Key performance indicators
- Measuring KPI or key performance indicators can be of great benefit to help you narrow down on your video ad concepts. Some of the key performance indicators when it comes to social media include reach. That is how many people you serve your ad to. Then we have engagement. How many people actually engage with your ad. For a video ad, this could be a number of things. That could be people who actually click on your video ad. It could also deal with the duration of a video ad. So if someone's engaged for longer than, let's say, a period of 30 seconds, is actually watching what you are giving them. Then we have conversion. That is when someone takes a step that you want them to. Maybe you give them a video ad that directs them to a website, it encourages people to sign up for your newsletter. So after watching the video ad, you give them a link that's embedded in the video, they go to your website and then they take a measurable action. It could also be for them to buy a product. So if…
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A brief history of online video1m 56s
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Growth of online video ads3m 30s
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Effectiveness of online video advertising5m 7s
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Decide on social media platforms to target6m 36s
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Different types of video ads7m 41s
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Different types of video styles1m 52s
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Key performance indicators3m
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