From the course: Running a Professional Webinar

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Inviting attendees to the webinar

Inviting attendees to the webinar

From the course: Running a Professional Webinar

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Inviting attendees to the webinar

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- As you start to finalize your presentation, it's critical that you invite people to the webinar. Now, it might be a job requirement or something that people are highly motivated to attend, but most webinars are optional. So here's a few strategies to employ. First up, look for mailing list integration. Can the webinar platform send out emails on your behalf? Or can you use your mailing list in order to send out invitations to invite people to the event? Using your social networks is also a good idea. Don't overdo the webinar promotion, but make sure you mention it several times with increasing frequency as you get closer to the event. Also, make sure you have shareable links. Many folks want to make sure that they capture leads. So you can invite people to preregister and that's great. But once the webinar starts, I strongly recommend you share a link where people can jump in and start viewing right away. Yes, it's great to capture a lead, but it's more important to get attendance…

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