From the course: Developing a YouTube Strategy

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Having a website

Having a website - YouTube Tutorial

From the course: Developing a YouTube Strategy

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Having a website

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- [Instructor] "What's having a website? Wait, I thought my YouTube channel was my website," you might be thinking. Well, here's the thing: remember when I said YouTube was the number two search engine in the world? Well, guess what number one is? Yep, that's right, Google. And if you want to upgrade from the world's second best party to the world's absolute best party ever, then you're going to need your own website. And here's why. Having your own website outside of YouTube can help you rank in Google search. This can then, in turn, bring in more views and help you reach a broader audience. Plus having your own website can help legitimize you as an expert in your niche, which can help you land more brand deals. Or if you're trying to sell a product, you can drive more traffic to it this way. Just remember to continue your channel's branding on your website to help reinforce your brand. Man, that's one nice…

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