From the course: Social Media Video for Business and Marketing

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Go personal and unscripted with video interviews

Go personal and unscripted with video interviews

From the course: Social Media Video for Business and Marketing

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Go personal and unscripted with video interviews

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- Interviews are an effective way to connect to your audience. In them, you can engage directly with thought leaders, team members, or customers. You can ask questions related to your brand, your products, or your services, or even just topics that your audience is interested in. Above all, you can show how personal, unscripted stories from real people relate to your audience in meaningful ways. Interviews can be formal with questions prepared in advance, or they can be more casual, Q&A style, with audience-submitted questions. They can be highly produced and edited with text, B-roll, and graphics. Or they can be raw and real-time, like conversations over live video streaming. Because video interviews truly run the gamut of style, structure, and content, they can be strategic in all parts of the marketing funnel. Shorter, more powerful soundbites are often great for top-of-funnel content, to capture your audience's attention and get them interested in learning more. Longer, more…

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