Go personal and unscripted with video interviews

- Interviews are an effective way … to connect to your audience. … In them, you can engage directly with thought leaders, … team members, or customers. … You can ask questions related to your brand, … your products, or your services, … or even just topics that your audience is interested in. … Above all, you can show how personal, unscripted stories … from real people relate to your audience in meaningful ways. … Interviews can be formal with questions prepared in advance, … or they can be more casual, Q&A style, … with audience-submitted questions. … They can be highly produced and edited … with text, B-roll, and graphics. … Or they can be raw and real-time, … like conversations over live video streaming. … Because video interviews truly run the gamut … of style, structure, and content, … they can be strategic in all parts of the marketing funnel. … Shorter, more powerful soundbites … are often great for top-of-funnel content, … to capture your audience's attention … and get them interested in learning more. …