Evergreen videos are videos that are still relevant after 30 days. This content has the ability to serve as a gateway to new audience growth, and can help with establishing authority in a niche.
- Evergreen content is content…that's always valuable and it's not necessarily…going to become more stale over time.…Now, this might seem like a little odd to you…just because you'd think that a video…that's been around for two or three years…can't possibly be relevant anymore,…but there are plenty of examples…where this just isn't true.…Tutorials and product reviews are a great example of this.…With product reviews, you'd probably think…that when a new product comes out,…why is the old one still relevant?…Well, if it goes down in price…and there are plenty of people who still want…to buy it at a discount or that…are currently using it, then that…would, you know, justify the reason…for that video still being relevant…even a year or two later.…
Laptop reviews are a great example of this.…There are people who buy an out of date laptop,…or buy something used or something refurbished…because it means that's within their budget.…And that old technology is still good enough…for their particular use case.…And with how-to content in the form of tutorials,…
Author
Released
3/28/2018- Preproduction and planning
- Production: camera, lights, and audio
- Video editing and post
- Online video platforms
- Understanding your audience
- Making awesome content
- Releasing the right volume of content at the right times
- Developing a content calendar
- Video optimization strategies
Skill Level Beginner
Duration
Views
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with Ashley Kennedy2h 54m Appropriate for all
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Introduction
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Welcome49s
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Terms and concepts2m 7s
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1. Technical Best Practices
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The video creation process6m 33s
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What resources do you need?8m 22s
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Camera, lighting, and audio6m 23s
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What platform do you need?3m 59s
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2. Understanding Online Video Platforms
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Recorded video5m 30s
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Webinars5m 56s
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Live streaming6m 5s
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3. Understanding Your Audience
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Who are you talking to?3m 13s
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On-camera presence5m 41s
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4. Content Formats: The Formula for Awesome Videos
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Pacing4m 14s
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5. Content Strategy
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Evergreen video content2m 26s
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6. Production and Post
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Production setup2m 5s
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Video editing4m 40s
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7. Optimization
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Discoverability and SEO3m 10s
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8. Frequently Asked Questions
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Conclusion
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Next steps1m 43s
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Video: Evergreen video content