From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Effectiveness of online video advertising

Effectiveness of online video advertising

From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Effectiveness of online video advertising

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- [Narrator] When we first start to talk about the effectiveness of online video advertising we have to start from a discussion about content and content online matters. Creating a video ad is a way for a brand to drive a human connection with its audience and from that human connection you can drive things such as conversions, i.e. someone taking an action on your website like such as signing up for a newsletter to actually selling that person your product. And having great quality content is extremely important, now, when I talk about content, it's not necessarily video quality, i.e. a high quality video production shot on a camera that's used in feature films but on having content that is really gonna drive and connect your viewer, this starts with your story. There are several ways that you can come across to pitch your story and come as a human brand versus trying to force the sale of your product on people that don't wanna hear it. Now with that said, driving your decisions of…

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