From the course: Social Media Video for Business and Marketing

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Double down on emotion and values with long-form content

Double down on emotion and values with long-form content

From the course: Social Media Video for Business and Marketing

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Double down on emotion and values with long-form content

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- Most advice for social media video centers around the mantra of keep it as brief as possible. Short attention spans and a ton of available content means you're constantly fighting to get your audience to watch your video at all, much less tune in for five minutes. That said, there are certainly cases for long-form video storytelling. In fact, longer videos on Facebook actually receive 79% more shares and 75% more views than short videos. So while the actual play rate might be lower, people who do watch are more interested in your message and so are more valuable. They're spending time considering your message and spreading your content. For that reason, a lot of long-form content is best for mid-funnel or bottom of funnel. The definition of long-form social video is different depending on who you ask. Google says that it's anything more than 10 minutes. The Shorty Awards which honors social media content puts it at anything over two minutes. So at the least, we're talking about…

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