Before you step into a location to shoot a virtual tour (whether it’s video, photo, or VR), you need to be fully prepared. What are some things that you need to do beforehand, so that your shoot is successful? Authors Richard Harrington and Francis Torres discuss what objectives the client or business want to achieve with a virtual tour.
- Since virtual tours are usually being done for a business or a location, it's important to form a partnership early on with the customer or the client, and this typically involves having a conversation. One of the things that's essential is to really get their objectives noted. - [Francis] It's important to think about what they want to show in their business. You want to ask them, what do they want to highlight? What is the things that are going to bring the customers in? - [Rich] Yeah, what is it that makes this place unique? Or, what is it that really people brag about or highly review? But, there might be parts of their business they don't want to show. Things like the employee break room, or maybe where the garbage disposal is or the dumpster, not that very interesting, the maintenance areas, these are the sorts of things that are important to obscure. So, while we often do a full 360, there might be times that you limit the field of view or have to hide things. - [Francis] Places like server rooms where they don't want to give any potential robbers to see where they can have access to all their information. Place like accounting rooms where all their money could be held. Showing stuff where security cameras are, you really don't want to show stuff like that. - Yeah, it's the content that might be a security risk, or it might be aesthetically displeasing. So, it's important to really lay out, what is that we're going to show? And equally important, what is it that we're not going to show? Really what it comes down to is mastering, what is it about this property that's going to makes somebody want to come here, and is there anything that we don't want to show? So Francis, when you sometimes talk to the customer, do they ever change their mind or do they need a little bit of time to think about this? Because, these are some pretty important decisions to make. - Yeah, sometimes they want to make sure that they want to show what they're showing is best representing their business, and to make sure that anything that we show, or any of the areas that they don't want to show, are not going to be part of the business. You want to confirm that with them. - And they might actually want some extra time to prepare. Making sure that the office or environment is clean. Making sure that there's no large holes, or that if there's any maintenance or things to clean up. One of the things that's often tough about virtual tours, is it makes it painfully obvious that there might need to be some maintenance done. So, this is a conversation that ideally happens before the big shoot day, so you really can build out a plan.
- Uses for virtual tours
- Discussing objectives with clients
- Creating a floor plan and shot list
- Choosing the right VR camera
- Shooting panoramas and HDR images with a DSLR
- Shooting a panoramic tour
- Capturing VR photos and videos with a GoPro Fusion
- Enhancing 360° images in Photoshop
- Editing VR videos
- Publishing VR and 360° content