Join Ashley Kennedy for an in-depth discussion in this video Designing structure and style, part of Making Video 2: Teach Something.
- When it comes to teaching someone something, there's a lot to think about. And as we begin to get more specific, I want to start planning out our format and structure and really start imagining the video's style and aesthetic. As we know, Pamela wants to clearly teach a concept in about four to five minutes, so we need to figure out how to bring focus to the task at hand. But again, we also want to create opportunities for Pamela to inject moments of connection, warmth, and humor.
Certainly, we'll need to condense steps in order to move the video along, but then also include enough information so that the viewer understands the topic in a way that can be learned and successfully repeated. Let's talk more to Pamela about what she's thinking in terms of the structure of the video. So Pamela, we've talked about what it is you're going to make this video about and who you're making it for, where it's going to live, how you're unique. I now want to get into some conversations about structure and style, if that's okay. - Okay.
- So in terms of making a series, as you want to do, we obviously are going to be making this recipe through most of it, but are there other, kind of, extras in terms of structure, in terms of what we see at the beginning or at the end that you want to explore? - Sure. I'd really love to do an introduction that goes with every single video that I do, something that includes B-roll from maybe the beach, palm trees, farmer's markets, that kind of sets the tone and the flavor for what I want to achieve. - That's extremely popular now, especially, you know, as you scroll through your Facebook feed, that's how you capture attention.
You have that little teaser at the beginning, and it's really awesome that you want to do that, as well. And you're right, we would find just the best part of your video, move it to the top, and that's perfect. We've got the introduction that's a little bit more produced that's going to be, you know, in front of each of your videos going forward. The main part of it, as far as the end, you just want to come out of making the dish, and you know, address the camera, and sign off? Or is there something a little bit more packaged that you want to do? How are you thinking you want to end? - I think I'd like to end with tasting the food and say, "Oh my gosh, this is so good." That's kind of the traditional way, but if we can find something more interesting than that, I would love to explore that, as well.
- Okay. I think we've got some nice ideas for how this may all come together. Let's take a look at a visual representation of this so that we can use it as a sort of blueprint going forward. As you can see, we begin with a packaged, flashy intro, which will play before every one of Pamela's videos in this series, and then we launch into Pamela introducing the recipe. We then move into a condensed step-by-step progression of the food prep, and then we finish with a conclusion.
Now each of these elements requires a different type of plan, so let's go over that plan, breaking down the basic shots for each part. The flashy intro will consist of some really nice shots of Pamela, her cooking, and gardening, and surfing, and then we'll put this together with some fun music and titles. Our aim will be for this to be the perfect introduction to fit her brand. Then, there's a short intro with Pamela setting up the recipe followed by the main section of the video where Pamela demonstrates how to make the Farmer's Market Hash, and then we end on Pamela providing the conclusion.
So let's go back to Pamela so she can describe exactly what this recipe entails. So in order to plan out the video shoot a little bit, can you just takes us through the steps of how to make Farmer's Market Hash? Both in terms of what you do and then also in terms of where you are in the kitchen during the process. - Sure. Okay, so first of all, we'll be chopping vegetables, so I'll be doing that on a countertop with a cutting board, obviously. And then once I finish chopping the vegetables, I'll put them onto a sheet pan, toss them with oil, season with salt and pepper.
And then I'm going to transfer them into the oven, so I'll be walking across the kitchen to do that. And then as far as while they're baking, I'll be preparing the eggs. I'll do that at the stove top. So I'll be flipping eggs, and then what I would like to do is once I'm finished with all of that, put the eggs on top of the hash in a bowl, so to plate it. - At the stove location or at the first location? - I think I'd like to move to the first location again. - Okay. All right, so it sounds like we have two locations, but kind of split into three.
We kind of have location A, and then we move to location B, and then we move back to location A. And I just mention that because, you know, there are different camera setups. We won't be following you necessarily around in a handheld manner, we'll, you know, have the shot fairly locked down. So we'll need to plan that out as far as when we start and stop the camera and how, logistically, we do that. But that gives us a good sense of what we're doing and also where we're doing it. - Okay, great. - All right, so we've got a basic idea of how the recipe will go, but we won't be shooting the entire video in just one shot.
Rather, we'll be shooting it in a variety of different setups in different locations and then edit them together in the most engaging way that matches Pamela's desired style and structure. Now, if this was a single camera shoot, we'd just shoot the action over and over again in different shot setups. First in a wide shot to get the entire action, and then in a medium close-up, and then we'd get creative cutaways of various close-ups. And then, we'd edit everything together into one cohesive scene.
Repeating the action over and over again like this is one way you can go, but that's not exactly the most practical option in this case. Because preparing and cooking a meal is a forward-moving process-oriented event, it would be great if we could just have Pamela go through the process once and capture as many options as possible. Now, there are a few production tools that we can use in order to make that happen. The first is that we'll shoot the video in 4K, which is a high resolution that will allow us to record the scene in our medium wide shot, which is Pamela in her kitchen, and then when we need to, we can punch in to various medium shots and close-ups within that frame.
That means we can lock down the camera in that medium wide shot and just let Pamela go, and then when we need to access a medium shot or just a close-up of her or of the food, we can get that all from the same shot. So, shooting 4K is a great solution to give us maximum options. Another tool to give us even more choices is to shoot this multi-camera, which simply means that we'll set up two smartphones to capture two different parts of the action at once.
As we mentioned before, one camera will capture Pamela, and the other camera will capture her cutting board at a different angle. Having multiple shot setups to pull from will really help us out in this type of shoot. Now, during all of this, some elements will play out in real time with Pamela discussing the process while other elements that take longer, like the extended chopping, and the stove top cooking, and the oven roasting, may be sped up or edited together in a series of quicker cuts.
So we'll have to figure out how to handle this. A lot of this will be worked out in editing, but we should have a fairly good idea of how it will play out before we shoot it so that we provide the best selection of footage possible to condense this process from about 50 minutes to about five minutes. In addition to really figuring out the video's structure, it's important to decide the style, as well. Let's talk to Pamela a bit about the general look and aesthetic that she wants to achieve.
In terms of style, so aesthetically, visually, how it's going to look, you know, there are so many possibilities. Did you have any inspiration as far as things that we should look at? - Sure. Well, on my Instagram feed, I'll just pull that up here, I really like to work with bright colors, and I've got, as you can see, mostly food here. But bright colors, fresh, whole foods, so I think I want that theme to come through in the videos.
- Wonderful, and you know, because you've chosen the recipe that you have, the Farmer's Market Hash, there's already, that's going to lend itself so nicely to all those bright colors. Your kitchen, which we'll look at later, also has so much light, and I think that's going to really allow us to capture that to its maximum potential, as well. - Great. - All right, so I think that gives us a pretty good idea of the look that we're going for. It's great that Pamela has already established a clear aesthetic via her website and Instagram photos, and that can really give us some nice inspiration for how to set up the shoot, making sure that we're embodying her brand every step of the way.
So I think we're getting a good idea of how we want to shoot this video, and of course, after Pamela gets the script written, we can get even more detailed with a shot list. But for now, we have the beginnings of a high level blueprint that can help us get started figuring out how we want to structurally set everything up.
- Video workflow and techniques
- Teaching on camera
- Writing the script
- Shooting on location
- Editing video in HitFilm Express
- Adding music and graphics