From the course: Corporate Video

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Creating talking points for a video interview

Creating talking points for a video interview

From the course: Corporate Video

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Creating talking points for a video interview

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(upbeat music) - So Amy, we've got to know the person that we're going to interview, a little bit. We've gotten to know a little bit about, sort of, the content overall, that we're going to talk about. But it seems to me, the hardest part of the interview process is actually formulating the questions, and kind of, leading those questions and delivering those questions to the person you're interviewing, right? - Absolutely, and it's a little tricky because what I'm trying to do when I conduct an interview is I'm actually building a storyline. And so, I'm not just throwing out a whole series of questions. I'm really, kind of, building an arch where we sort of get to a critical point, sort of the crux of the matter, whether it's an issue of the company, whether it's something about the product or service, or the history of the company, and then I, kind of, (speaking foreign language) where you're sort of, winding down, and sort of wrapping up. And I want to be able to bring that person…

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