From the course: Making a Web Series

Creating a one-sheet

From the course: Making a Web Series

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Creating a one-sheet

- Hello again, glad to have you back. In this lesson, we're going to be focusing on your one sheet. Your one Sheet, or sometimes referred to as a pitch sheet, is the calling card, one page summary of everything one needs to know about your series or show. I'm going to walk you through eight key questions to help you build your one sheet. This document will be used to pitch and sell your show. Now don't worry about getting these questions right. This is a simple exercise that will help to get you thinking more like a writer/producer. And to get more specific. I will expand on these questions in the next section. So make sure to record your answers. Number one, what is the genre of your series or show? Is it a drama, comedy, thriller, sci-fi, dramedy, documentary, reality or hosting show? Number two, is your content series or standalone? Is your story line continuous, in that one episode leads to the next, an audience member will have to follow each episode in order to understand the whole story? If so, then your show is series, or what is called serial content. Now can someone tune in to one episode and not need to watch the others to get your show? Then your show consist of standalone episodes. Each of them telling their own stories. Three, if you could relate your webseries to a current TV show or film, what would it be? For example, "Seinfeld" meets "Baywatch". You want people to be able to understand the tone and idea of your show right away. Many of the people you'll be pitching to your show are not creatives. They need more of a picture painted for them to understand the tone and idea of your show. This is what we call a traditional reference point. Number four, what is your log line? This is your show, or stories, summarized in no more than two sentences. Number five, summarize your show in one paragraph. Six, who is your audience? What is the demographic of your audience? Their age, sex, ethnicity, geographical location. Seven, give a list of selling points for your series. And eight, what is your contact info? If necessary, do you have a brief bio? So if you answered all of the questions earlier, you should be able to create your one sheet. If you can't answer all of them quite yet, that's okay. It just means you still have to develop the story a bit more before diving into its marketability. Creating the one sheet always gives you a clue on where you are at in the development stage. Do what you can and as we move along, you will become clear and be able to add on and tweak different elements. By the end of this whole course, you will have the perfect one sheet tailored for your show. And will be ready to proudly and confidently pitch it to anyone. That wraps up lesson three. Take a moment to jot down any notes or any ideas that came to you during this discussion.

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