Craft your rally cry with a brand anthem video

- The brand anthem is a video … that rallies around a unified message: … to sell who you are, not what you make. … It transcends the product and showcases … the brand's values, mission, and philosophy, … and connects directly with the audience … on an emotional level. … And when people are impacted emotionally, … they're more likely remember the brand, … embrace the cause, and take action. … Why is this important? … Well, in recent years, a brand's values … have become as meaningful to people as what it sells. … By featuring those values … through creative, authentic storytelling, … and focusing on the consumer's experience, … you help build a strong relationship with that brand. … The brand anthem is classic top of-funnel content … meant to create brand awareness and build the base. … But successful brand anthems are engaging and shareable … and quickly convert passive consumers to brand advocates. … So they're effective in multiple parts of the funnel. … And because brand anthems communicate values …