Skill Level Intermediate
- Hi, my name is Rich Harrington. - And I'm Robbie Carman. - And welcome to this week's episode of Corporate Video Weekly. Now, we're going to talk about making content for Facebook, here this week. We're going to talk about slideshows and making looping videos. Both are quite popular and to start slideshows are only going to be available if you're using the business side. These are really motion ads that you create. So, you'll need to have a business account, tied to a page or a product or a business, but then you can upload several photos and create a cool slideshow. - Yeah, and the cool part about this is that this requires nothing else but your Corporate Facebook account.
We don't have to have an editor or anything like that. Take some nice photos and piece them together and this is perfect for showing off products, for showing off the space of your business. Whatever it may be, and Facebook will get these all together so that you'll have a nice low, kind of light-weight, low bandwidth file that's viewable, pretty much on any device. - [Richie] So, what you're going to do is log into Facebook/ads/create and this will take you into your ads manager. If you don't have this setup yet, it may ask you for credit card information and some information about your business.
Now, you can create an ad and you're just going to have to decide what you want. Do you want to raise brand awareness? Are you looking to sell a product or visits to a store? It's pretty straight forward. We'll do brand awareness here and I'll just go ahead and give this campaign a name and say, "New Facility" and we want to make people aware that we've opened up a new manufacturing facility. - [Robbie] That makes Sense. - [Richie] I'll click continue and what we need to do is we're going to create a new type of ad. Now, what we're going to do here is actually, set the content for this ad and we're just going to target everyone in a geographic area, here and so, we're going to do the United States.
That's fine, we'll keep it pretty simple. We'll target our age range, here for people between the ages of 35 and 55. We're looking to do a recruitment campaign for new people to work on the line. That's fine. Men and women. We can put in anything else here. Say that it's people that like a specific page or target them. This is not the purpose, here. But we do have courses available in the online library that will talk to you about the ads. The key part, here is just click continue and now, you choose where this is going to run.
So, you would specify the page where you wanted this to run and now, we see format and we could do a carousel or a single photo but we want slideshows. - [Robbie] Yea, and as the name implies, create a looping video with up to 10 different images. So, let's go ahead and choose that one. - [Richie] We've chosen slideshow and let's scroll down here to create the slideshow. We need a minimum of three photos, a maximum of 10. So, if we click here, we can go ahead and start to add photos. Now, they're going to give photos that you've already uploaded in your library but you can grab more or just click and I've put all of these into one folder, already.
So, there they are. There's my 10. And now, they load down here into the mini timeline. Now, you'll notice that they start to get cropped into a similar width and it's going to try to do it and once you say, "Okay, those are the ones." If you want to delete, hit delete. Just click confirm and they load in. Now, what does this look like, Rob? - [Robbie] So, this looks like a timeline editor. So, we can see these and by default, you can see that the image duration is set to one second and we can click on the images and reposition them and order them however we want. If you go up to image duration, let's make all of these a little longer.
Let's make them two or three seconds. So, we have a nice 30 second timeline. We can put a little fade between them and then over there on the right, we can even preview this, if we go ahead and click play, we can see what this is going to look like. So, clicking play there, it's going to take a second to kind of parse it. But there you go. I have some fades between the images and these look pretty good. - [Richie] Yeah, so you can just take simple photos that you want. Set the desired duration for that and put together a real, simple, little video edit, here, with the images. Now, if we click edit here, we can actually put captions over this and add text and you've got the ability to change where that's going to fall.
So, you can put captions to really stylize each photo if you want. - [Robbie] the other thing, if you hit cancel there back in the main page, there is a music tab, as well at the very top of this window. So, if you want to set your slideshow up to some music, you can. Now obviously, you can go ahead and upload your own music, but if you want to have some good old Facebook music choices, here, go ahead and choose something, like Longboard, there. Obviously, surf music probably not the right bat for this but the cool thing about this is that this royalty free music that you don't have to worry about. Facebook's already approved this for you and so, you can use it.
If you're going to use your own music, again, respect copyright. - [Richie] This song's good, time lapse. - [Robbie] Yep, that works pretty well. - [Richie] Okay, now you can upload more music if you want. There are other categories, here. You can also see them, sorted and there's just some choices. Now, when you're ready, you're just going to click the create slideshow button and then, walk through the rest of the steps to generate your ad. - I think this is a really, super, simple way to add some dynamic content to your business page on Facebook. It's not very difficult to do, pretty much anybody can do it without any additional skills and it adds just that little extra bit of eye candy on your page to entice customers.
- And it works really well for low bandwidth devices, like mobile phones. So, if you need an alternative to full blown video production, you're on a tight deadline, you can absolutely take care of this. Now, just make sure that you work with your company's advertising manager or social media manager. They can add you as a team member and you can go in and set up the ad and not publish it. So, that then, whoever's in charge of running the ads can decide how much budget to put behind it. Where to promote it and everything else but in about five minutes, you can create a cool, animated slideshow.
Well, Rob, let's move on to another area, which is looping videos, which are really quite popular because they create a seamless experience in the timeline.