From the course: Social Media Video for Business and Marketing

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Communicate with punch with an explainer video

Communicate with punch with an explainer video

From the course: Social Media Video for Business and Marketing

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Communicate with punch with an explainer video

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- One of the best ways to show off a brand, product, service or concept is to make an explainer video. Explainers are short marketing videos that share important details with your audience in one to two minutes about who you are, what you do and why you're the best. Explainers show how you can solve a specific problem or alleviate a pain point and should be visually interesting and engaging. They should also create brand awareness. Explainers need to fully support your brand's look and feel. Explainers are popular across social media but they're especially useful as the featured video on the landing page of a brand's website. 84% of conversions happen on a customer's first visit to the website so first impressions are critical. Brands only have a matter of seconds to capture attention and convert a consumer. So the punchy, fun, informative style of an explainer is often the best bang for your buck. For this reason, most explainers are top of funnel content meant primarily to create…

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