Communicate with punch with an explainer video

- One of the best ways to show off a brand, … product, service or concept is to make an explainer video. … Explainers are short marketing videos … that share important details with your audience … in one to two minutes about who you are, … what you do and why you're the best. … Explainers show how you can solve a specific problem … or alleviate a pain point … and should be visually interesting and engaging. … They should also create brand awareness. … Explainers need to fully support your brand's look and feel. … Explainers are popular across social media … but they're especially useful as the featured video … on the landing page of a brand's website. … 84% of conversions happen on a customer's first visit … to the website so first impressions are critical. … Brands only have a matter of seconds to capture attention … and convert a consumer. … So the punchy, fun, informative style of an explainer … is often the best bang for your buck. … For this reason, most explainers are top of funnel content …