From the course: Social Media Video for Business and Marketing
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Close the deal with a product video
From the course: Social Media Video for Business and Marketing
Close the deal with a product video
- If you want your audience to buy your product, a few things usually need to happen. They need to learn about your product, connect to your product, gain trust and confidence in your brand, and they need to feel like they're getting a good deal. A great product video can help you achieve all of this. A great product video shows customers how the product solves their problems, and convinces them that they must have it. In short, product videos are deal closers, and for that reason, product videos are often positioned in the decision portion of the marketing funnel where conversions happen. At this stage, your audience is already product aware and probably knows about your competitors, so the product video is where you can set yourself apart. You've got to conduct very good research about your target audience to determine the pain points that exist and then tailor the video around the solution to these problems. Focus on specific solutions rather than distilling a laundry list of…
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Contents
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Craft your rally cry with a brand anthem video4m 30s
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Communicate with punch with an explainer video4m 1s
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Close the deal with a product video4m 12s
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Teach with efficiency and engagement with a how-to video3m 24s
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Leverage the power of personal stories with customer testimonials3m 53s
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Double down on emotion and values with long-form content3m 53s
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Go personal and unscripted with video interviews4m 23s
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Inject personality into branding with vlogs4m 2s
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Unleash the power of filmmaking with narrative content4m 16s
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Peek behind the curtain with BTS and company culture videos4m 17s
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