From the course: Social Media Video Strategy: Weekly Bites

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Building a following

Building a following - Premiere Pro Tutorial

From the course: Social Media Video Strategy: Weekly Bites

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Building a following

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- Once you've built your brand and have begun creating content, you may want to start trying to grow your audience right out of the gate. But before you do, I'd recommend hanging back a bit. Give yourself the time to get set up. Take the space needed to develop your own style and gain confidence to carry it off with consistency. Build a rich base of high-quality content, and live up to the promise that you've set for how and how often you're going to deliver. In all of this, you're developing your voice, your own rhythm, in essence the foundation of your brand. And once you feel like you've got it down and are comfortable moving forward, then you can grow your audience. The first thing I want to remind you of is to focus on quality over quantity. Spend time making good videos, not a lot of videos. Build the right audience, not necessarily a huge audience, because quality content plus the right people to engage with and share that content is the golden combination. Another important…

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