From the course: Running a Video Production Business
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Billing when you are an internal agency
From the course: Running a Video Production Business
Billing when you are an internal agency
- When you're an internal agency within a larger organization, you still have to think about billing. People don't value free, and so, what most of my clients who have internal organizations and communications teams have found is they need to assign a value to their people, their time, their gear, and their expertise. So, one way you can do this is to research competitive rates at local agencies and production companies. I know some teams who actually put out RFPs to find out what a particular product or service would cost in the market, or other people who would just look at similar rate cards and rate sheets from other agencies in the area or nationally or internationally if that's how they operate. The main thing is you want to have a rate card that makes sense for your internal agency and for the kinds of internal clients that you work with, so again, you're still going to look at product-based pricing and value-based…
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