Best practices for online video

- Before we go into the rest of the technical aspects…of this course, as well as strategy,…I'd like to discuss something about the content itself.…We've seen a major change in people's consumption habits,…and I'd like to give you a few best practices…to ensure that you reach the broadest audience.…People's online habits are changing.…They're spending more time online,…but they're consuming content at a faster rate,…as such, this will affect the content itself.…The biggest change these days is keep your video shorter.…

I've never met a video that wouldn't benefit…from some editing.…We're seeing more and more folks come into the world…of online content creation,…and because the cost associated with it have plummeted,…more and more people have access.…Unfortunately, these folks often don't have formal training,…and as such, they may not know, that's it important…to get as tight as possible with your content.…What happens is people feel a connection…because they're so proud of what they've created…or what they shot, that they have an emotional connection…