We have seen a major change in how people consume content. It has shifted from print and television-based media to accessing content online. What are some of the best practices to getting more eyeballs on your content? Author Richard Harrington walks you through things to consider when developing content.
- Before we go into the rest of the technical aspects…of this course, as well as strategy,…I'd like to discuss something about the content itself.…We've seen a major change in people's consumption habits,…and I'd like to give you a few best practices…to ensure that you reach the broadest audience.…People's online habits are changing.…They're spending more time online,…but they're consuming content at a faster rate,…as such, this will affect the content itself.…The biggest change these days is keep your video shorter.…
I've never met a video that wouldn't benefit…from some editing.…We're seeing more and more folks come into the world…of online content creation,…and because the cost associated with it have plummeted,…more and more people have access.…Unfortunately, these folks often don't have formal training,…and as such, they may not know, that's it important…to get as tight as possible with your content.…What happens is people feel a connection…because they're so proud of what they've created…or what they shot, that they have an emotional connection…
Author
Released
1/9/2017- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computers with video sharing sites
- Targeting mobile devices with YouTube, Vimeo, and SoundCloud
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo and YouTube to target televisions
- Creating a consistent look and brand
- Validating, optimizing, and monitoring your RSS feed
Skill Level Intermediate
Duration
Views
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with Dayna Rothman18m 8s Intermediate
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Introduction
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Welcome5m 6s
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1. What Is Hypersyndication?
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2. Using RSS Feeds
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What is RSS?4m 32s
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Best practices for RSS4m 7s
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Finding a RSS feed5m 59s
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Syndication with Twitterfeed5m 58s
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Syndication with Hootsuite5m 53s
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3. Targeting Computers
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Using video-sharing sites3m 51s
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4. Targeting Mobile Devices with Streaming Media
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The rise of smartphones5m 58s
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5. Targeting Mobile Devices with Downloadable Media
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Why use a podcast3m 18s
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Creating a podcast3m 40s
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Getting found on iTunes4m 18s
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Normalizing your audio4m 20s
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6. Targeting Television Sets
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7. The Importance of Branding
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Why visual branding matters2m 17s
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Have a call to action4m 13s
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Choosing a color palette4m 3s
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8. Essential Tools to Keep it All Running
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Conclusion
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Final thoughts2m 37s
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Video: Best practices for online video