Join Ashley Kennedy for an in-depth discussion in this video Behind the scenes 3: Shooting the recorded script delivery, part of Making Video 1: Sell Something.
- So, Lolita is comfortable with the equipment and the apps we'll be using, and we've got our location prepped. Now it's time to start shooting. According to our production schedule, the first thing that we're going to capture is the interview portion of the video. Before the camera starts rolling, it's often a great idea to rehearse and get comfortable with how it's going to feel once recording begins. That said, if Lolita's really feeling prepared, then we may just want to record the rehearsal. So let's go back to the shoot and take a look at some of the progress that we're making to start things off.
Alright, so, we are recording. This is what I call a recorded rehearsal. So if it's amazing, we got it; if not, you know, there's lots of drive space. So we're good (laughs). Again, just imagine that you're having a conversation with a friend, and you have something really cool to share with them. Yes, it's formal 'cause it's a script, but just imagine that you're sitting down, they don't know what you do, and you're really excited to tell them-- - Alright. - ... exactly what it is that you do. - So my goal is to bring fun, creative, accessible pieces of nature into people's everyday lives. And I get to do that every day with Wood Inspire.
So many of us love the way rooms feel when there's something natural in it. And hearing from my customers about how my work has brightened up their homes and offices, or how much their friends or family members enjoy their handmade gifts, just makes me really, really happy. - Okay, stop. Alright. So I'm going to let you look at that recorded rehearsal. - Okay. - I'm still thinking it's a little much like you're reading it, so-- - Okay. - So I think with a little bit more practice, that we'll get better. We'll go ahead and do this a couple of times, but I think that our earlier ideas of having it be more interview-style would work out better for your personality and how you want this video to be.
But we'll go ahead and take a look at that recorded rehearsal and we'll see what you think, okay? - Alright, perfect. - Alright, thanks, Lolita. So, Lolita and I eventually got a system down, and things went well. Now, we won't be able to show everything right now, since it took quite a bit of time and involved quite a few takes. But I'd just like to give you a few takeaways from this particular shoot, so you'll get a sense of the things that we learned as we went. First of all, I'll reiterate the fact that Lolita's instinct was right. She was much better at just sitting down having a conversation with me than she was reading the teleprompter.
And that's fine. Speaking naturally with a teleprompter can be difficult. So, we just broke the script down into a series of questions and answers, and I formulated my questions so that I'd get the answers from her that match what she wanted to say in the script. So, for example, if the first line of the script says: My goal is to bring fun, creative, hip pieces of nature into people's everyday lives. And I get to do that everyday with Wood Inspire. Then, I'd ask her, "Lolita, "what is your goal for Wood Inspire?" And then she'd have a script nearby so she could reference it before she answered the question.
And then she'd go ahead and respond in as conversational a tone as possible. And then, I'd move onto the next line of the script, and ask her another targeted question so that we could continue the script-based conversation. Also, we actually did break out the teleprompter during some trickier parts of the script, which I held near the camera, by my face. This allowed Lolita to respond to my question, engage with me, but still have the teleprompter there for safety. All of these strategies made up the unique solution that we found worked for her. Now certainly, these are all tweaks that we made on the fly during production, and it's these types of changes that you need to anticipate, which is why you build in that ever-important padding into your schedule.
Yes, it took time and effort to adjust our approach, but it resulted in a far better product. I'd just like to show you a couple of Lolita's best takes from the interviews, so that you can see how it came together. You'll also hear my questions right before her answers, so you can get a sense of how we did this. Lolita, what is your goal for Wood Inspire? - So, my goal is to bring beautiful, hip pieces of nature into people's everyday lives, and I get to do that every day with Wood Inspire. - What else do you create? - In addition to wood pots, I also create driftwood displays, magnet holders, and more.
My goal is to get people really, really passionate and excited about these fun, wonderful plants. - Okay, so that gives you an idea of how things came together. This interview portion is certainly the most important part of the video. It provides the information, tone, and it shows the audience who Lolita is and why she's passionate about what she does. Now, let's move forward and begin capturing that B roll.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement