Join Ashley Kennedy for an in-depth discussion in this video Behind the scenes 2: Location, part of Making Video 1: Sell Something.
- So we know the equipment that we've going to use. Now let's talk about location. When deciding on a shoot location, you should make sure of a couple of factors. You need to find a quiet place, as removed from uncontrollable outside influences as possible and you need to make sure the location is accessible and available for the entire time of the shoot. Interruptions in your shoot schedule aren't just inconvenient, they can really disturb the production flow, continuity and can affect the talent's performance. You also want to make sure that the space is large enough to support your production needs in terms of the various camera angles that you intend to capture and if you have additional production equipment or crew, you need to make sure that everything and everyone can logistically and safely work within a space.
You should also think about lighting, for smaller productions, it's often very important to make sure that you've got a great source of natural light. You should also try to make sure that the location of the windows will work in order to properly illuminate the scene. For example, you usually don't want much of a mixture of indoor light and outdoor light and you also want to make sure that the light won't be backlighting the subject. Smartphones contain some really great cameras but they aren't the best at handling problematic lighting conditions.
If you choose to shoot outdoors, then you have a whole other host of issues to think about. While the space issue usually isn't as much of a concern, you will still need to deal with changes in lighting conditions as the daylight, cloud cover and other weather factors can definitely affect things. You'll also also often have to worry much more about noise and outside interruptions and of course, if you need electricity, you'll have to make arrangements for that too. In addition to these details, you'll also want to find a place that thematically or aesthetically matches your video subject.
The location shouldn't distract from the overall tone and style of the video and in most cases, it should enhance it. In many cases, you'll need to add some physical items to the space in order to stage the area appropriately. This type of decorating is part of production design and it can be very important in making sure that the location becomes as much a part of the video, as the people and things within it. So with that, I want to cut to our shoot where Lolita and I looked at the location and plan out our plan of attack for the production.
Alright, so this is the area that I was thinking might be good in terms of a lot of light coming in, there is a fair amount of space and I think we can really dress it up with all the props that you brought. - Perfect. - So, you want to get this one first? - Yeah. - Okay. Alright, let me try it here or at least put this here for now and then, you want to put all the props that we're thinking about, like on the table and then. - We'll get this guy. And probably this one.
- Alright, what I'd like to do is take the camera and start to just look at angles and the light's coming in this way and so, I'm thinking that we're going to be able to backlight it, the iPhone doesn't really handle back lit situations really well. So we'll probably need to go this way in some way shape or form. So, let's see. Maybe, I'll go ahead and stand in, you can try a few angles.
Are you thinking that maybe, I know that you have that bright white look on your site and we have a nice white wall here, maybe try... - I'm thinking the white wall for sure and then, my products maybe somewhere around here. Definitely want to showcase that and then, pieces on the wall. - Go ahead and... I'll sit down and you see how the light looks coming in here and then we can start to adjust after that. Alright, I'm just going to generally sit here. You tell me if I need to move over to the left or the right.
- See, I think I like, I'd rather you come a little closer this way. And I'm thinking, we could probably move this like at an angle because I'm thinking we could put my stuff right on there and we'll really showcase... - Can you see that okay? - Yeah. - Okay, so you want to do this right here? - Let's do that. - Alright, let me just take that for you.
Alright. And what are the main things that you want to feature. I know that these are new. - Those are new, my chollas. - And these are really colorful, it'll give like, a nice little pop in the front so. - Put them in the front. - Do you have any preference on order? - Let's put the blue and the orange and the red and blue. - Okay. - And then I want to put this guy right in the middle. - Alright. - Perfect. And then I think that this would go on the wall really well. - Oh, you want to put here? - Yeah.
- Okay. - Let's try this spot right here. Here we go. Yes. - Alright, and are you good with this chair or do you want to try. - I might have to move it slightly. - The color, do you want like this chair? - I think it looks wonderful actually, I really like it. - I'm going to go ahead and give you this again and this is the new spot. - Perfect. - And you want interview style, so the camera will be here, I'll look here. - Okay, so, I'm thinking that we can probably move you just slightly like, more like that and then the table, I can put something on it.
So we can just move it slightly so I can have something in the foreground. - And then, what direction do I need to move it, this way? - Actually, that's a little too far, about right there. - Is this good, do you want this? - No, I don't want that one. Leave those out of it. And, yeah, that looks really good. Maybe just a few minor adjustments but I think we're ready to go. - Alright, you want to sit down and I'll take a look as well. - Sure.
- Very good. Alright, very good. And then, I'm going to go ahead and play with light a little bit. I'll move this over and I want to see if you like it better, kind of like this or a little bit more to kind of emulate that bright aesthetic that we're going for.
So, here it's off and here's with the fill. - I think I definitely like it better with the light on. - Alright, so it gives you that nice bright aesthetic. - Yeah, exactly, exactly. - Cool, alright. Let me play with a few things here but I think we got a really good foundation. - Yeah, I'm excited. - Okay, I think the space worked out just fine for the shoot. It's accessible, there won't be much in the way of outside interruptions. We've got plenty of light and it's spacious enough for our needs and even though, this isn't Lolita's own personal space, it's definitely a location that we'll be able to dress up and link to the culture and aesthetic of what Lolita is selling and how she wants to brand herself.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement