Join Ashley Kennedy for an in-depth discussion in this video Behind the scenes 1: Equipment, part of Making Video 1: Sell Something.
- We've done a lot of work in planning this shoot, now let's shoot the video. Beginning a production can be intimidating, but with all the right prep, you should feel confident once the camera starts rolling. Now, first I want to mention that Lolita is shooting this video on the iPhone 7, so some of the equipment that she's using is iPhone specific, but there's just as many non iPhone solutions out there too. So please take this discussion as an example and apply it to your own setup, iPhone, Android or anything else, and of course, most of the equipment that we talk about can be used for any smartphone.
Alright, so let's just talk about resolution just a bit. Because Lolita wants to easily be able to cut back and forth between a wider shot and a close-up shot, I'm recommending that we shoot the video at 4K, which is equivalent to 3840 pixels by 2160 pixels, a really nice large resolution. So even if we punch in to a relatively tight close-up, we're still going to retain a high enough resolution to avoid pixelated video. That will give us the most flexibility in post-production.
Accompanying the iPhone 7 for this shoot, is the iographer case, which will offer us a lot of nice control and flexibility. We get control because of the stabilization the case offers when shooting handheld, the handles on either side will give Lolita a lot of control to allow her to shoot steady, non-shaky video, but the really nice thing is the options it gives her in terms of adding accessories to the rig. On the bottom of the case is a 1/4"-20 jack that will screw onto most tripods and other stabilization accessories.
For Lolita's shoot, she will be able to use a collection of different stabilizers, including something called an ActionPod PRO, which contains a clamp that will clamp onto most surfaces, along with a flexible neck to aim the camera in the desired direction. There's also a flexible, small tripod, that can be used on a tabletop or even wrap around various objects in order to get the perfect angle and, of course, there's the standard tripod which will let her set up her stationary shots, as well as smoothly pan and tilt to create smooth camera movements.
On top of the iographer case, are two cold shoes which are slots where we can add different types of accessories that contains standard cold shoe mounts. I'll first mention audio. Lolita will be able to mount a mini shotgun mic to the case and that's going to give her much better quality audio than just the onboard camera mic, that's because it's going to provide a very directional pickup pattern so that it captures audio for whatever it's pointed at, and minimizes audio for anything that it's not pointed at. However, because Lolita's primary audio is pretty much all in the interview, I think we may be better off using the lavalier mic, which clips directly to the shirt.
We'll run some audio tests to see which offers better audio. There are additional accessories that we can clip onto the iographer, like lights and lenses. We're going to rely primarily on natural light for this shoot, but there may be a few times when we choose to use a basic ring light, for up close videography and that has different intensity settings. As far as lenses for this shoot, we have a few options. There's a telephoto lens, which is just a basic 2 times lens that is going to offer an optical zoom.
That's a much preferred option of magnifying the image rather than using the digital zoom of the camera. There's also a 37 millimeter wide angle lens, which lets you capture a much wider image when you need to. So, in some cases with the smartphone, you may need to be a little bit closer due to audio range restrictions, but you can combine that by using a wide angle lens to give you the wider shot that you desire. So, Lolita and I have a lot of options in terms of stability, sounds, lighting, and lenses. That, in combination with the FiLMiC Pro app, which we covered in the introduction of this course, will allow us to dial in to the specific exposure, focal length, color temperature, and more, in order to get the picture exactly as we desire.
We'll also have the option of using some additional apps, in terms of getting some different fun type of shots, like stop motion and time lapse, but after less than an hour of learning about the various equipment and the FiLMiC Pro app, Lolita says she feels ready to tackle the shoot.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement