From the course: Making Video 1: Sell Something

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Adding the visuals

Adding the visuals

From the course: Making Video 1: Sell Something

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Adding the visuals

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- Lolita has chosen her shots, laid them into the sequence to form a very rough assembly, and has performed meticulous trimming to get the content and the pacing of the shots just right. Now it's time to begin adding visuals. These visuals are often called B-roll, and that's because the primary material that we just edited, which we can call the A-roll, forms the foundation of the project, and now it's time to overlay the visuals, the B-roll, atop this A-roll, so that things start coming together both visually and aurally. If you watched the second movie of this chapter, you know exactly how B-roll functions to accompany the primary interview footage, as well as the mechanics of how to mark shots and bring them down to the sequence. Now in this particular project, we have several varieties of B-roll. We've got the footage that Lolita shot, which encompasses her product shots and shots of her performing actions. We've got the creative shots, like the stop motion and timelapse. We've…

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