Join Ashley Kennedy for an in-depth discussion in this video Adding music, text, and more, part of Making Video 1: Sell Something.
- Once the main foundation of the video is done, it's time to start adding some important extras. So let's talk about those. One very important part of the process is editing your audio. You need to go through your audio levels to make sure that everything is peaking properly, around negative 12 decibels in the audio meters. If we did our job in recording good audio levels during production, this shouldn't involve too much of a change. But there is often a bit and of course, this can fluctuate from clip to clip.
So this just means going through the entire program and making necessary adjustments. And if there's a lot of fluctuation within a clip, you may need to add some key frames so that everything sounds uniform. I explained how to do this in the third hit film tutorial at the beginning of this chapter. I next want to talk about the music. Because often, when you pick out the music, you'll need to make some visual changes to match certain beats. And I will say, that when you're working with stock music, it can be a bit of a love/hate relationship.
It's great because you have thousands of options to choose from and it's also really challenging because you have thousands of options to choose from. And the vast majority of those are not right at all for your project. Now, we already went through the process of finding our stock music options during production, and we found about seven or eight that we wanted to try out. So once we had a cut of the program that we were happy with, we began slotting them in. I explained to Lolita, that music is all about setting the emotional context and tone.
So a lot of deciding on a piece of music is really relying on instinct, and feeling if it's the right track or not. And once you get the feeling that something might work, you need to listen to it through the entire video because the emotional arc of stock music might not match the emotional arc of your video. And when things don't work, you need to decide if you need to ditch the track and try something else, or if you're able to perform some basic editing to make things better aligned.
So in other words, it can be a real task to figure out what piece of music will work. But eventually, Lolita made her decision. She loved everything about the happy ukulele track she picked, its' tone, its' progression, the instruments and we performed just some basic editing to make it fit with the video. - [Voiceover] So my goal is to bring beautiful hip pieces of nature into people's everyday lives and I get to do that everyday with Woodinspire. So many of us really love the way a room feels-- - Totally changes it - Oh yeah.
- Brings it together. - Mmkay, so what's your first-- - Super happy. - I like it. - Yeah, yeah. And then I think that this one actually starts whistling, I want to just make sure that you're cool with that. - Yeah, that's nice. - Alright, so. - That one's good. - That was good, okay. Alright. Another phase of post-production is color correction. Lolita wanted a clean, bright look for the video to match the clean, bright aesthetic of her products and her website.
So, while we were able to capture a lot of that on set, we knew that we would be performing quite a bit of color correction in post, to match that. That mostly, really means, boosting the highlights, increasing saturation a bit, boosting contrast, and removing the warmth from the midtones and the highlights. Lolita was already really comfortable with color correction being a photographer. So she really took to this process quite well. We did a few more small things, like add some basic graphics and text so Lolita could end the show on her website information.
And we added a few soft zooms on some of the still images, which provided movement to otherwise static frames. But really, that's it. In less than a day, Lolita took the products of a day-long shoot, and constructed a fun video. You can take a look at that in the next chapter.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement