Video Script Writing

with Rick Allen Lippert
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Video Script Writing
Video duration: 0s 1h 54m Beginner


Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper, format a two-column script in Microsoft Word and Pages, and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas.

Topics include:
  • Establishing the goals and purpose of an informational video
  • Understanding the modes of persuasion
  • Setting up two-column scripts
  • Using script templates
  • Analyzing the audience
  • Creating an outline
  • Writing the first draft
  • Revising
  • Finalizing the script


- Hi! I'm Rick Allen Lippert. Welcome to Video Script Writing. This course will guide you through the video script writing process, with a primary focus on informational videos. We'll also include commercials and public service announcements. Along the way, we'll explore the modes of persuasion that are used to motivate viewers to your goals, whether it's to buy a product, make a donation, or change a behavior. I'll start by exploring what a script for an informational video should be and identifying the goals that you should have in mind before diving into the writing process.

Next, we'll look at how to format a video script, in word processing applications like Microsoft Word and Pages, with a focus on using templates for the heavy lifting. Then we'll go through the actual steps of writing a short script for an informational video, from conception to finalization. Now, let's get started with Video Script Writing.

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