From the course: Advanced Cinematic Video Lighting
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Overview of commercial project
From the course: Advanced Cinematic Video Lighting
Overview of commercial project
- [Narrator] Exercise drives your mind, body, and spirit. It's everything you are. H+ Sport gives back what your body needs. It quenches your thirst, replenishes 20 essential vitamins and minerals, and boosts cell repair with natural antioxidants. And H+ Sport does all that with absolutely no sugar, artificial flavors, or preservatives. H+ Sport: natural re-hydration. - Okay, completely different day here. And we are now getting into the commercial shoots. And this is a very different way of approaching your days, your lighting, everything else. Even though, I would say in today's commercial world we do see a lot of spots that have dramatic, more moody, sort of narrative based lighting, when we think about commercials, for the most part, what we're trying to do is we're trying to sell a product and or service, and so we're really thinking about brand focus, we're thinking about marketing, we're thinking about call to action. So what's our goal? Our goal is to get the people on the…
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