The Power of PreViz Using Video

(techno music) - So I'm here to talk to you a little bit about momentum making. Momentum making for your projects and how video can be used as a great story-telling tool. Up front. So you can tell the story about where your projects are going. I've learned so much about pre-visualization over the last couple years, and I'm excited to just tell you about some of the things that I've learned on the projects that I've done as well. Some of the most influential people I know inside of business, inside of creative organizations are great story tellers.

And as I researched this more and more, I started to find some similarities in the things that they did already really well. Now think about three circles. At the top, is the powerful circle. How can you become more powerful? In your influence. That's the second circle. How can you become more influential? And the third, stories are very persuasive devices. Now think of these all intersecting together, and think about always constantly improving, and pushing yourself to becoming more powerful, influential and persuasive in the mediums and then in the creative you create.

Well, I bumped into someone and I absolutely fell in love with their work. And I realized this person was working extraordinarily well, and I wanted to know why their clients loved them. So I reached out to Adam Lisagor at Sandwich Video. And I started to see some of the projects he was doing. He has this quality in the short films that he was doing for other companies. So I asked him a little bit about his background and some of the things and how he got started to becoming his own film-maker and owner of one of his own companies.