The world around you is not linear

The key to creating motion graphics for the web does not lie in a mastery of tools or the latest technique, far from it. The secret lies in an awareness of the world around you. Leaves, as shown in this animation, don't fall from trees in a straight direction. What you can gather from this is speed and direction are not constant. Watch the people in this video walk along the mall. They don't walk in straight lines, and they're all not moving at the same speed. Vehicles accelerate and decelerate. Balls just don't land on the floor. Though their paths, thanks to the laws of physics, are predictable, these paths, as shown in this small animation by Chris Georgenes, are influenced by gravity, thrust, or obstacles, which all add a bit of randomness to the motion. Our world, unlike the computer, is a random place, where motion is both chaotic and organic. Chaotic in that, objects in motion rarely follow a straight path, and organic in that, motion is usually smooth and fluid. Thus, the…